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Jaguar Bespoke E-Type 1965 - Hero Shot
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JAGUAR LAND ROVER CELEBRATES THE QUEEN’S PLATINUM JUBILEE

1 June 2022

  • Celebratory commission: Her Majesty the Queen’s patronage of the British Red Cross celebrated with a specially commissioned new Defender 130 on her Platinum Jubilee
  • 26 Jaguars and Land Rovers: Iconic vehicles from the two British brands to feature in the Jubilee Pageant, including two of Her Majesty’s beloved Land Rover Defenders and several historically important Jaguar E‑types
  • Bond interlude: A Jaguar XKR from Die Another Day is joined by Land Rovers from Skyfall and No Time To Die
  • One of a kind: A specially commissioned, bespoke 1965 Series 1 Jaguar E‑type Roadster makes its public debut in the parade
  • Royal Warrants: Jaguar Land Rover hold three Royal Warrants and have an association with the Royal Family dating back even further than the Queen's Coronation in 1952
  • Jaguar and Land Rover fans: British names Luke Evans, Bear Grylls OBE, Jason Robinson OBE, David Gandy and Jess Hawkins will show their support and get behind the wheel of these iconic vehicles

Wednesday 1 June, Jaguar Land Rover Classics: Jaguar Land Rover is joining Her Majesty the Queen’s Jubilee celebrations, with 26 of its cars in the Platinum Jubilee Pageant on Sunday June 5. To further commemorate the Queen’s 70 years of dedicated service, Land Rover is giving the British Red Cross a new Defender 130 to support its operations in the UK.

Land Rover engineers will work with representatives from the charity, of which the Queen is a patron, to adapt the Defender 130 before it goes into service. Land Rover has supported the International Federation of Red Cross and Red Crescent Societies since 1954.

We are delighted to be receiving the Defender 130 and look forward to working with the team at Land Rover to modify this over the coming months. As the longest version of this vehicle ever produced, we will be able to utilise the increased capacity to incorporate new and unique features that will better support our emergency response and ambulance support work. The vehicle’s off‑road capabilities will give us the freedom to access remote areas and reach people affected by emergencies and disasters across the UK.

Chris Davies
Head of Crisis Response

The Queen’s Platinum Jubilee Pageant is a celebration of the creativity and ingenuity of the people of the UK and Commonwealth during the 70 years of her reign. Two of Her Majesty’s beloved Land Rover Defenders will take part, along with three Jaguar and Land Rover vehicles from James Bond films, and a collection of rare Jaguar convertibles including a bespoke 1965 Series 1 E‑type Roadster. The one‑off renovation features a comprehensive list of enhancements carried out by the expert technicians at Jaguar Classic Works, and metallic blue paintwork inspired by the Union flag.

Jubilee Pageant Jaguars - Group Shot

Chris Thorp, Chief of Staff, Jaguar Land Rover, said:

It is a true honour for our vehicles to play a part in this momentous occasion to mark Her Majesty’s Platinum Jubilee. As the UK’s longest reigning monarch, Head of the Commonwealth, patron of more than 600 charities as well as a mother, grandmother and great grandmother, the Queen is a remarkable role model and we are delighted to celebrate with her today.

Chris Thorp
Chief of Staff at Jaguar Land Rover

Other Jaguar and Land Rover vehicles of note participating in the pageant include the first Land Rover the world ever saw, unveiled at the 1948 Amsterdam Motor Show. In a celebration of Jaguar’s move towards an all‑electric future, the parade will feature an F‑PACE Electric Hybrid in a bespoke livery designed with drumming sensation Nandi Bushell and an all‑electric I‑PACE from the E‑Trophy racing series.

Jaguar Pageant preparations

The vibrant and colourful procession will cover a 3km route taking in The Mall and Buckingham Palace, echoing the route of the Coronation 70 years ago. It will feature more than 10,000 volunteers and creatives celebrating each of the Queen’s seven decades on the throne through a carnival of art, music, theatre and dance. The Jaguars and Land Rovers will feature throughout the parade with notable brand fans and cultural icons aboard, from Bear Grylls to Dame Joan Collins.

Further information

Contact:

Laura Wood, Head of Global PR, Brand & Partnerships

E: lwood3@jaguarlandrover.com T: +44 (0) 7342 026 099

 

Jaguar Land Rover PR social channels:  

‑ Twitter: @JLR_News  

‑ LinkedIn: @JaguarLandRover  

 

Jaguar PR social channels

‑ Facebook: http://www.facebook.com/Jaguar

‑ Twitter: http://twitter.com/Jaguar

‑ Instagram: http://instagram.com/Jaguar

‑ YouTube: http://www.youtube.com/JaguarCars

Notes to Editors

Land Rover received its first Royal Warrant in 1951 from King George VI, who had tried one of the company’s very early models in prototype form. In the same year Daimler, which became part of Jaguar in 1960, also received a Royal Warrant from HM The Queen – who was to become The Queen Mother.

Jaguar Land Rover today holds the Royal Warrant as ‘Manufacturers of Motor Vehicles, ‘By Appointment’ from all three current grantors: HM The Queen, and HRH The Prince of Wales. Furthermore, during the lifetime of HM Queen Elizabeth The Queen Mother, Land Rover enjoyed the rare distinction of simultaneous Appointment to all four grantors.

 

Red Cross and Red Crescent Societies

Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) since 1954 and is proud to maintain its relationship with the world’s largest humanitarian organisation. Experts at the IFRC’s global fleet base in Dubai took part in Defender’s global testing programme ahead of its world premiere in 2019 sharing valuable insight and feedback.

 

About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct British brands.

Our current model range embraces fully electric, plug‑in hybrid and mild‑hybrid vehicles, as well as the latest diesel and petrol engines. Our class‑leading Jaguars and Land Rovers are in demand around the world and in Fiscal 2021/22 we sold 376,381 vehicles in 123 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Jaguar is the first ever brand to offer a premium all‑electric performance SUV, the Jaguar I‑PACE.

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick

(NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.

To help the company meet this objective, Jaguar Land Rover has committed to reducing greenhouse gas emissions across its operations by 46 per cent, and across its value chains by 54 per cent, by 2030. The goals, which are approved by the Science Based Targets initiative (SBTi), confirm the company’s pathway to a 1.5°C emissions reduction in line with the Paris Agreement.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

For more information about Jaguar Land Rover’s Reimagine strategy please visit: https://www.jaguarlandrover.com/reimagine

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